Should I use my account on Facebook as a brand with Meta verified badge, or use a fanpage instead? which is better for marketing?
TLDR; I recommend using a Facebook Page for your brand rather than using your personal account.
Why I recommend using a Facebook page ? 🔗
There are several reasons and advantages to use a Facebook page.
1. reach and targeting 🔗
When using a Facebook page, you can boost posts with targeting in the ad center or ads manager. Advertizing let you reach more potential customers and fans. Ad campaigns give you insights and statistics that helps you know where are you at, so you can figure out what is working and what is not, and modify your plan to reach your goals effiently faster and/or spend less time or money.
2. credibility and professionalism 🔗
A fanpage creates a more professional and credible image for your brand. It separates your business from your personal life and allows you to control the messaging and branding associated with your company.
3. community building 🔗
Fanpages foster a sense of community around your brand. You can interact with your followers, answer their questions, and build relationships. This can lead to increased loyalty and advocacy.
4. insights and analytics 🔗
Facebook fanpages provide valuable insights into your audience and the performance of your marketing campaigns. You can track metrics such as reach, engagement, and conversions, which can help you refine your strategy and improve your results.
5. scalability 🔗
As your business grows, it’s easier to scale a fanpage than a personal profile. You can add additional admins and moderators to manage the page, and you can create custom tabs and apps to extend its functionality.
while a verified personal account mau have some benefits, such as appearing higher in search results, the overall advantages of using a Fanpage for marketing outweigh these.
Of course, the best approach for you will depend on your specific goals and target audience. However, in most cases, a fanpage is the better choice for marketing your business on Facebook.
some additional things to consider 🔗
- if you are an influencer or thought leader in your industry, a verified personal account may be a good option. However, even in this case, you may eventually want to create a fabpage for your business.
- if you are just starting out, you may be able to get away with using a personal account for a while. However, as you grow, you will eventually need to switch to a fanpage.
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